Proposal

Search Engine Optimization and Positioning
Proposal FOR Yourdomain.com
Date:Today

TABLE OF CONTENTS

• Introduction
• Web site analysis and recommendations
• High search engine ranking
• Search engine optimization tasks
• Achieving top ten rankings
• Rates & terms

INTRODUCTION

Search engines provide for almost 90 % of traffic in almost all web sites. Merely because tools are being made use of to submit indiscriminately in all search engines does not by itself result in increased traffic to any web site. The mere fact that the sites are listed in the search engines does not mean that one can find it. On the contrary, several search engines will actually penalize your site for using that method. Only manual “search engine optimization and positioning” efforts results in effective working. This is because these efforts are custom made to suit your site and are designed to give the engines what they want and need in order to find your site among your competitors and other sites related to your category.
Search engine optimization and positioning is veritably challenging. It’s not as simple and confined to adding a few tags that contain your important keywords. It is both an art as well a science, as it is all about applying creative/ innovative techniques to make an in depth study of the search engines itself.
Affordable SEO is committed to meeting the search engine optimization & positioning needs of your web site and proposes a campaign plan. Our goal will be to meet your Search Engine Optimization outsourcing needs thoroughly and professionally.
Also included within this proposal is a detailed Scope of Work outlining specific proposed activities and fees for your review. The Scope of Work will include site optimization and allied web promotion & development activities, SE-friendly content writing, and submission and tracking to over all major and support Search Engines and Directories.
On project completion your web site will be more accessible on the Internet in terms of Top rankings for specific keywords across the major search engines.

WEB SITE ANALYSIS AND RECOMMENDATIONS

Analysis:
SE-friendly Content

Recommendations:

The web page can offer far more SE optimized content specifically related to its category. Spider–Food (SE-friendly content writing); Extensive keyword-rich content will need to be added to individual pages to improve rankings. Search Engine friendly, keyword rich content in line with Meta tags to be implemented as appropriate on the site to achieve high traffic and rankings. Text has to be added on the home page as well as inner pages.

Analysis:
Keywords analysis

Recommendations:

Our recommendation is use of two or three-word phrases instead of single word and to pair general keyword with more specific ones. We also recommend the use of combination keywords that are distantly related, common misspelled related terms, service region specific keywords and long variation of keywords.

Analysis:
Site Meta tags

Recommendations:

Create page-wise Meta tags with a view to re-writing page-wise content to incorporate these - without allowing the body text to lose ‘marketing appeal’.

Analysis:
Web site uses frames

Recommendations:

Frames are roadblock for search engines. Very few top-ten ranked sites use frames. Keeping that in mind, it’s very difficult for the sites using frames to get into the top-ten rankings. Frames increase the file size and the total number of words that make up a web site. Therefore, they also decrease the overall keyword weight, which can put you at a disadvantage to your competition. We strongly recommend against use of frames.

Analysis:
Web site URL is not static

Recommendations:

The main page should be at www.example.com and NOT redirected to a different directory. In the event it is to be redirected , it should be at the server level. Generally, it's safer to avoid refreshes and redirects all together. Redirects can also impact your directory listings, because directory editors may want to use the redirected URL as opposed to your root domain. If they do this, it can affect the link popularity of your main page. Redirection to a different directory on the site; e.g., www.example.com redirected to www.example.com/main/default.asp accomplished through a Meta refresh that which looks like this:
HTTP-EQUIV="REFRESH" CONTENT="0; URL=main/default.asp"
This might turn out to be an instance that search engines might consider to be spam, due to the abuse of Meta refreshes by porn sites and likewise. (They serve up one page to the engines and then redirect it to another page.)
Analysis:
Web site uses JavaScript code

Recommendations:

We recommend placing the JavaScript code like mouseovers, etc., in a separate .js file in order to create less code for the search engine spiders to wade through to get to the "meat." Place all your JavaScript into a plain text file. Name the file whatever you want, and use the .js file extension. You will NOT use the tags with your external JavaScript file, though.... just the JavaScript.
Link to the JavaScript from your web page like this:
With filename.js being the name of your JavaScript file. Like any other link, make sure you use the correct directory path. The above is if it's in the same directory as the web page."
Analysis:
Web site directory structure

Recommendations:

All web site pages should be as close to the root directory as possible, as pages closer to the root directory are given more weightage with the search engines ; e.g., www.example.com/page1.htm as opposed to www.example.com/directory/page1.htm. AltaVista mentions this in their FAQ for Webmasters. Pages closer to the root also seem to have higher Page Ranks in Google. (This is probably due more to the internal linking structure to those pages, but it's something to consider.)




Analysis:
Web site serves dynamically generated pages

Recommendations:

Ideally, dynamic pages should not have equal signs or question marks and other query strings in them. Query string pages are starting to get indexed by most of the search engines, however we still recommend against their usage.

Analysis:
Web site uses splash page

Recommendations:

We recommend against the use of splash page - A site needs to be content rich with carefully placed keyword phrases, especially the main page.
Since splash pages and Flash intros may have very little (or no) HTML text, they are not helpful for search engines and could potentially inhibit indexing. If your main page has little or no text, there's very little content that the crawler will index... which means your site won't rank high when people do searches.
There are also search engines that only index your main page, so if it happens to be a splash page with very little text, your site has little-to-no chance of popping up in any search results. META tags can help for search engines that recognize them, but without rich content, your odds of getting listed at all, much less achieving top rankings, are tremendously reduced.
Analysis:

Web site uses JavaScript, image maps, Flash and other multimedia techniques

Recommendations:

Provide text-only alternatives for your content that can't be read by search engines (such as JavaScript, image maps, Flash and other multimedia). Include text for image ALT tags.

Other recommendations:

• Any folder should not have more than 30 files in it
• All images should be in a folder called images
• Page should be named after the top keyword, which is being targeted for that page.
• Targeted keyword should occur 3-4 times in the body, in alt, one image to be
renamed after that keyword, with same keyword in alt tag
• Keeping the header clean so that keywords can be found as early as possible in the body

• Use of unique title tag (8-10 words), Meta description (less than 200 characters),
Meta keywords (make sure you do include spaces between each keyword) for each
page.
• The only META tags that you MUST have are the "description" and "keyword" tags
• Use of sitemap is important, and should be linked from each page of the site
• Use of robots.txt file
Remember that each search engine has a different ranking algorithm. This means that one may consider a particular factor to be important whereas another search engine may consider the same factor of no importance of whatsoever. Thereby we have listed more general analysis and recommendations above, that work on wide variety of search engines. We cannot provide search engine specific information for your site at the proposal state. Though as a sample we provide you one Google search engine specific factor for your site:
Website homepage Page Rank – $$/10
PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

Directories and search engine status:

Analysis:
Yahoo, ODP, LOOKSMART listings are not done, paid submissions to Inktomi, Teoma and Altavista not done.


Recommendations:

We strongly recommend these listings and paid submissions.
If you still use doorway page technique
Doorway Pages/ Information Pages:
The doorway page technique is highly popular, not only for its effectiveness, but because it allows to optimize a page for am important keyword without having to work within the design constraints of an existing web page. Sometimes, it is simply easier to build a set of doorway pages than it is to redesign what you’ve already got.



Like many other effective search engine positioning techniques, doorway pages have been abused. Spammers have used them to create hundreds of entry pages to their site, and the search engines have retaliated by implementing tactics to stop the spammers.
The result is that doorway pages have gotten a bad name, in a sense, and many are almost afraid to use them for the fear of getting on the wrong side of the search engines.
However, if followed the guidelines as outlined by the search engines from time to time, getting in trouble with the search engines can be avoided for using doorway pages and a huge amount of success can be achieved with them. Keeping in mind, that abuse or overuse of doorway pages can risk of getting in trouble and possibly even banned from the search engines.
We take a step further by calling our doorway pages as information pages. We create content-rich information pages leading in to your site (hosted on your site as a important part of your site) that will boost web site traffic, greatly benefit your site rankings, and doing nothing that could possibly get you in trouble with the search engines.
HIGH SEARCH ENGINE RANKING

Three month plan for your home page that uses key phrases and assures high rankings in Google primarily, as it is the largest search engine.
The foundation for any successful Internet marketing campaign is high Search Engine Ranking. MediaMetrix, a third-party traffic-monitoring firm, reports that over 90% of all Search Engine traffic comes from the major engines. Affordable SEO service gives your site a better chance to be found when people are searching.
This service enables a client to meet a respectable level of placement within the first three months.
Maintenance and Follow-up:

We will create a series of descriptions and titles based on the client’s key phrase list that will ensure solid placement within these locations once established. After submission to search engine, we will engage in a process of inclusion verification and follow-up submissions wherever needed (not to exceed 3 total submits for any search engine or directory).

Performance Reports:

We will provide an Excel document which summarizes the following items:
• Date submitted
• 3-month follow-up date
• Final follow-up date
• URL of verified link (when attainable)

Monthy Ranking Reports:

We will provide an Excel document which summarizes the following items:
• The site URL
• Rank achieved
• Page Number on which rank is achieved

To better understand the attention to detail provided in the promotional strategy, it is helpful for you to understand the process. During the course of the promotional campaign, we update you weekly with an email on the progress of your campaign.
Will also include the following tasks:
• Utilizing the best methods of “Net Copywriting” so that your site description
persuades web users to visit your site and, more importantly, appeals to the
computer logic employed by the engines which influences the sort order of the site’s
placement in a query list.
• Modifying, editing, eliminating, and augmenting your suggested keywords, taking
advantage of the best use of keywords to direct searches to your website.
• Writing different site descriptions, complete with character and word counts, to allow
us to submit the maximum entry that an engine allows.
• Writing descriptive site titles of varying length, one of the most important elements of
effective promotion, to maximize the space allotted in these fields.
• Modification of the site pages HTML to include Meta Tags, revised Site Title and Alt
statements with site images where applicable.

Sample List of Keywords:
Priority Keywords: Wound care, wound care management

chronic wound (s)
chronic wound care
chronic wound center (s)
chronic wounds
Curative Health
curative health services
Curative health services
Curative wound care
Curative wound programs
Curative wound services
HBO
HBO company(ies)
HBOT
hyperbaric
hyperbaric oxygen therapy
hyperbaric oxygen therapy company(ies)
out patient wound care
out patient wound care facilities
out patient wound care program
out patient wound care programs
out patient wound center
out patient wound treatment
outpatient wound care program(s)
outpatient wound care treatment
outpatient wound care treatments
outsourced wound management
outsourced wound management company(ies)
wound care
wound care center (s)
wound care center(s)
wound care clinic (s)
wound care companies
wound care company (ies)
wound care company(ies)
wound care management
wound care program(s)
wound centers
wound healing
wound healing program(s)
wound healing services
wound healing treatment
wound management
wound management company(ies)
wound management program
wound management programs
wound specialist(s)
wound treatment
wound treatment(s)
wound healing service(s)

SEARCH ENGINE OPTIMIZATION TASKS

Benchmark current traffic and search engine positioning

Analyze current traffic trends through log analysis software. If not feasible, the web site will have to install any industry standard server log analyzing software.

Create Baseline Search engine visibility index.
Analyze search engine positioning before submission. Objective here is to carry out a thorough study on current search engine positions and current effective keywords/ key phrases where the web site has achieved consistent, respectable rankings across submitted-to search engines.
Collection of new Keywords & Analysis
Analyze popular keywords in category across major search engines. Study top 20 position holders in major search engines.
Create versions of Meta tags and keywords for different search engines
Create site-wide Meta tags according to requirement and specifications of different search engines and directories.
Optimize the pages for search engines (Site Re-engineering)
Site re-engineering to optimize the entire site with site content/navigation with appropriate keyword weight age.


Implement new content and meta tags
New keyword rich content and Tags have to be implemented.
Submission Cycle
Methodical hand submission to google adhering to their submission cycles.
Reports
Monthly reports in excel sheets.
Link popularity building campaign
To achieve high PageRank (link popularity)

ACHIEVING TOP TEN RANKINGS

Optimization Techniques

Methods to Improve Rankings

MediaMetrix also reports the following about the percent of average websites’ attempts at high search engine placement:

• Changing Meta tags - 61%
• Changing page titles - 44%
• Reciprocal linking - 32%
• Purchasing multiple domains - 28%
• Multiple home pages - 21%
• Hiding keywords in background - 18%
• Pay-per-click - 13%

Listing Methods Used

• Manual submission - 71%
• Paid for faster submission - 20%
• Paid for directory listing - 20%
• None of the above - 16%

Many of those methods can cause the search engine to penalize your site.
We use the following techniques to achieving top ten rankings – tweaking meta tags, page titles, page content, manual submission, select paid submissions and paid directory listings, reciprocal linking and Pay-per-click campaign.
We have a content focus approach to search engine optimization and positioning, which involves SE friendly content writing to match with Meta tags and page titles to maximize web site rankings.
Because Google bases site popularity on the number of in-bound links, reciprocal linking is gaining in significance. Not as strongly as Google but other spider-based search engines use link popularity as an important aspect to in their algorithm to rank websites. To ensure that the site achieve top ten ranking we recommend a link Promotion campaign.



Major directory like Yahoo, LookSmart and ODP uses title, description and category to which the site belongs to rank web sites, We focuses on title, description and researches web site category to achieve top rankings.

RATES & TERMS


Amount to Be Paid: The rates are charge in tune with the prevailing industry standards. The fees charged is per page. The other terms and conditions are drawn in the contract to the entered into once things are finalized.

Terms: All terms appear on Contract Sheet.

SEO Tips and Tricks

Hi All,

Welcome to Cheaper SEO. This blog is tailor made for you exclusively for the purpose of answering all your queries regarding Search Engine Submission, Search Engine Optimisation, Internet Business Promotion etc.

What high search engine rankings can mean to your web site success

According to recent statistics, more than 1 billion people used the Internet in 2005 (Source:Nielsen/NetRatings). Web users spend twice as much time online as watching TV (Source: Stanford Institute for the Quantitative Study of Society). Consumers spent $143.2 billion online in 2005, 22 percent more than in 2004 (Source: ComScore).

A survey conducted by market research firm TNS revealed that 75% of all online shoppers said that company size was not a factor in having their online shopping needs satisfied. Only 15% said they preferred to shop with large retailers (Source: TNS).

More than 80% of all Internet users find new web sites through search engines (Source: Georgia
Tech/GVU Users Survey). That means that about 650 million people use search engines to find websites.

Search engine users are some of the most qualified and motivated visitors to your web site you willever have. After all, they have taken the initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.

Step 1: Using the right keyword is the cornerstone of Successful SEO

How to find the best keywords for your web site

Keywords are the words that web surfers enter in search engines to find web sites. It is important that your web site has good search engine rankings for popular keywords that are related to the theme of your web site. In this manual, we use the term "keywords" for single word keywords and for keyword phrases, for example "hiking boots shop chicago".

The right keywords are important to the success of your SEO activities!

It's pointless to optimize your web pages for keywords that nobody uses in the search engines. In addition, in order to get targeted visitors, the keywords must not be too broad or too general. Sagar’s Keyword Generator tool helps you to build a list of keywords that people use on search engines to find your web site.

Which keywords are the right keywords for your web site?

Use focused and targeted keyword phrases that are common enough so the web searcher will use them, but selective enough that they don't return millions of matches. Very specific keywords generate highly qualified, targeted traffic that increases your sales. The first step in choosing the right keywords is to make them very specific.

· use keyword phrases that consist of two to four words
· avoid very competitive keywords
· be specific
· only check the keywords that are important to you

For a successful online marketing campaign, you have to target the right keywords. The keywords you use should be relevant for your web site and web surfers should be searching for your keywords. Most people use a two to four word phrase in a search, so phrases are very effective.

Single words cannot be promoted effectively. For example, it is not likely that someone looking for"free software download" is going to type just "software" into the search box.

Avoid the most popular keyword phrases because you'll be competing with millions of other pages for a search engine's attention. It is unrealistic to think that a new web site could rank number one on a popular phrase like "mp3". More established companies who have been on the Internet for several years will have the big advantage of a high link popularity.

Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

Start with multiple word keywords and then extend your keyword list

Search engines analyze all pages of your web site and put them in a context. Start with multiple word keywords and then extend your keyword list. If you're selling MP3 files, you should optimize your web pages for keywords such as "independent bands mp3", "alternative grunge mp3", "pop music mp3 download" and similar keywords first.

How to optimize your web pages

When you have found the right keywords for your web site, you have to optimize your web pages for high search engine rankings. Only optimized web pages can have good search engine rankings.

Optimizing your web pages involves two steps:

· you should optimize your web pages for your important keywords
· you should make sure that the HTML code of your web pages is error free

Optimizing your web pages for your keywords makes sure that your web pages can be found for these keywords. Checking the HTML code of your web pages makes sure that search engines can parse your web pages.

Step 3: Submit your web site to all major search engines.

There are many powerful search engine submission tools that help you to submit your web site to search engines, special interest sites and Internet directories. A search in google for web site submission tools will land you up in a umpteen results for the same. Please make sure you land upon some good utils site.

Step 4: Increase the link popularity of your web site

What is link popularity?

Link popularity has become a very important factor for high search engine rankings. Generally
speaking, link popularity is the number of other web sites that link to your web site.
The more other web sites link to your web site, the higher your search engine rankings will be. The idea behind this concept is that search engines think that your web site must be important if many other web sites link to your site.

Of course, increasing the number of links alone is not enough to improve your search engine rankings. It is also important that the other web sites are related to your web site. Links from unrelated web sites won't do your own web site much good. If the links to your web site include your important keywords in the link text, the effect on your search engine rankings will be much higher. If you want to be found for the search term "brown shoes" then it's much better to get links like brown shoes than links like Peter & Wolf Inc..

If the link to your site includes your search term, search engines think that your web site must be relevant for this search term.

High link popularity alone won't bring you high search engine rankings, of course, your web site
content must also be optimized for search engines. It doesn't make sense to get many incoming linksif your web site doesn't have much content. If search engines find that the links to your web site and the content on your web site match, they will give your web site high search engine rankings for its topic.

Kindly post your comments / suggestions in this blog and we will revert back to you at the earliest possible time.

Thanks & Regards

Affordable SEO Team