Welcome to Cheaper SEO. This blog is tailor made for you exclusively for the purpose of answering all your queries regarding Search Engine Submission, Search Engine Optimisation, Internet Business Promotion etc.

According to recent statistics, more than 1 billion people used the Internet in 2005 (Source:Nielsen/ NetRatings). Web users spend twice as much time online as watching TV (Source: Stanford Institute for the Quantitative Study of Society). Consumers spent $143.2 billion online in 2005, 22 percent more than in 2004 (Source: ComScore).

A survey conducted by market research firm TNS revealed that 75% of all online shoppers said that company size was not a factor in having their online shopping needs satisfied. Only 15% said they preferred to shop with large retailers (Source: TNS).

More than 80% of all Internet users find new web sites through search engines (Source: Georgia Tech/GVU Users Survey). That means that about 650 million people use search engines to find websites.

Search engine users are some of the most qualified and motivated visitors to your web site you willever have. After all, they have takenthe initiative to hunt for online resources on a certain topic. And then they clicked your link to learn more.

Keywords are the words that web surfers enter in search engines to find web sites. It is important that your web site has good search engine rankings for popular keywords that are related to the theme of your web site. In this manual, we use the term "keywords" for single word keywords and for keyword phrases, for example "hiking boots shop chicago".

It's pointless to optimize your web pages for keywords that nobody uses in the search engines. In addition, in order to get targeted visitors, the keywords must not be too broad or too general. Sagar’s Keyword Generator tool helps you to build a list of keywords that people use on search engines to find your web site.

Use focused and targeted keyword phrases that are common enough so the web searcher will use them, but selective enough that they don't return millions of matches. Very specific keywords generate highly qualified, targeted traffic that increases your sales. The first step in choosing the right keywords is to make them very specific.

For a successful online marketing campaign, you have to target the right keywords. The keywords you use should be relevant for your web site and web surfers should be searching for your keywords. Most people use a two to four word phrase in a search, so phrases are very effective.

Single words cannot be promoted effectively. For example, it is not likely that someone looking for"free software download" is going to type just "software" into the search box.

Avoid the most popular keyword phrases because you'll be competing with millions of other pages for a search engine's attention. It is unrealistic to think that a new web site could rank number one on a popular phrase like "mp3". More established companies who have been on the Internet for several years will have the big advantage of a high link popularity.

Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

Search engines analyze all pages of your web site and put them in a context. Start with multiple word keywords and then extend your keyword list. If you're selling MP3 files, you should optimize your web pages for keywords such as "independent bands mp3", "alternative grunge mp3", "pop music mp3 download" and similar keywords first.

When you have found the right keywords for your web site, you have to optimize your web pages for high search engine rankings. Only optimized web pages can have good search engine rankings.

Optimizing your web pages for your keywords makes sure that your web pages can be found for these keywords. Checking the HTML code of your web pages makes sure that search engines can parse your web pages.

There are many powerful search engine submission tools that help you to submit your web site to search engines, special interest sites and Internet directories. A search in google for web site submission tools will land you up in a umpteen results for the same. Please make sure you land upon some good utils site.

Link popularity has become a very important factor for high search engine rankings. Generally speaking, link popularity is the number of other web sites that link to your web site. The more other web sites link to your web site, the higher your search engine rankings will be. The idea behind this concept is that search engines think that your web site must be important if many other web sites link to your site.

Of course, increasing the number of links alone is not enough to improve your search engine rankings. It is also important that the other web sites are related to your web site. Links from unrelated web sites won't do your own web site much good. If the links to your web site include your important keywords in the link text, the effect on your search engine rankings will be much higher. If you want to be found for the search term "brown shoes" then it's much better to get links like brown shoes than links like Peter & Wolf Inc..

If the link to your site includes your search term, search engines think that your web site must be relevant for this search term.

High link popularity alone won't bring you high search engine rankings, of course, your web site content must also be optimized for search engines. It doesn't make sense to get many incoming linksif your web site doesn't have much content. If search engines find that the links to your web site and the content on your web site match, they will give your web site high search engine rankings for its topic.

Thanks & Regards
Affordable SEO Team